Producer forum 2024
experiential / event design
The Producer Forum 2024 event, held at the Breakers Hotel, had employees fully engaged in the stunning scenery of West Palm Beach, Florida. From the personalized logo badges displayed on swag bag items and trolley train banners to the mobile app and color-coordinated rental bicycles, every detail was thoughtfully crafted. The collaboration between the creative and event teams worked flawlessly, resulting in an unforgettable experience.
Producer forum 2023
experiential / event design
Immerse yourself in a world of creativity and inspiration at the 2023 Producer Forum event, where the stunning views of Laguna Beach were highlighted through thoughtfully designed elements. Beginning with logo development and wayfinding, we then incorporated a variety of custom items, including shoe stamps, name badges, and window decals. The design aesthetics were seamlessly brought together in a vibrant celebration of color, honoring our top producers.
Bow Wow Baketique
Brand Identity Development
It all started with logo development, which sparked an entire brand concept brimming with vibrant energy. For this project, I utilized both my design and copywriting expertise, working on various elements including point-of-sale signage, responsive website layouts, print collateral, and event marketing materials.
Fiat - North American Brand
Advertising & Experiential Design
Introducing FIAT to the North American market was a significant challenge, but collaborating with a talented, dedicated team of creatives set the stage for success. Working on event materials, print advertising, and vehicle graphics expanded my skill set as a freelance graphic designer, elevating my experience level wh
Rainbow Childcare
Event Promotions
There’s plenty to explore here. Take your time, look around, and discover all the details. As the freelance Art Director on this project, the experience was full of creative enjoyment. Posters, social media graphics, and flyers were thoughtfully presented with an array of captivating imagery that truly stole the spotli
Aquatech Plumbing
Brand Identity Development
This start-up company is designed to stand out in a crowded market. With its custom style, featuring clean lines and sleek colors, AquaTech Plumbing boldly moves away from the typical Plumbing Superhero with patriotic hues. Much like its branding, AquaTech Plumbing isn't afraid to take on even the most complex tasks.
suiteprotector
Digital & Print Marketing
Collaborating with IT developers, field experts, and sales teams became second nature as we restructured resources for SuiteProtector. Revamping a generic website with new imagery and graphics seamlessly translated into email templates and print collateral, creating a cohesive and refreshed brand experience.
motion graphic design
Kaufman Leadership Meeting
Opening video animation for 2024 Kaufman event
Burns & Wilcox Producer Forum
Motion graphics for 2024 event
Burns & Wilcox Event Location Reveal
Video animation for 2025 Producer Forum event location
Burns & Wilcox
Digital Marketing materials
As the Lead Creative for H.W. Kaufman Group, I take immense pride in leading the evolution of our global brand identity. Burns & Wilcox stands as our flagship company with a bold thumbprint that is strategically curated across social media posts, recruiting and event microsites, and interactive digital sales materials.
Atain
Digital & Print Marketing
After restructuring Atain, executives decided to evaluate their style. They sought my expertise to propel them into a new era of success within the insurance industry. We collaborated to assess marketing content needs, strengthen social media presence and effectively positioned them to approach new partnerships.
CabraAnn Potts Digital Portfolio
Download my digital portfolio to review the full scope of my skills not featured on this website.
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